With a keen eye for storytelling, Sydney brings expert earned media and digital communications counsel, with proven results in media relation, paid media and data analytics. She is a talented project manager, effectively juggling moving parts to ensure high-quality communications plans are developed and executed, keeping clients happy and informed throughout the process. Within her role at NATIONAL, Sydney has worked with clients in the non-profit, health, consumer and telecom sectors in roles focused on measurement, earned media, strategy development, project management and paid media. 

Prior to NATIONAL, Sydney spent time growing her experience in positions in both Calgary and Vancouver. Her roles have focused on media relations, crisis communication, social media management and general communication plan implementation. 

She is incredibly passionate about the work she does and strives to produce impactful work for her clients. Specifically, Sydney finds great reward in working with clients doing good in their community. She loves learning about different industries and, thus, loves agency work. Outside of work, you can find Sydney spending time in the outdoors, reading a good book or creating some new art to hang around the house.