Sara Ericsson is a content and digital marketing professional with over five years' experience working in agency and as an agency partner. Based in Halifax, her content, marketing and web strategy work has spanned a range of industries across private, nonprofit and startup organizations. As an experienced project manager and passionate storyteller, Sara is known for finding inspiration in the most surprising places.

At NATIONAL, Sara serves across large-scale digital and marketing projects as a content strategy expert. Using a strategic approach to creative storytelling, she collaborates with teams to craft bold campaigns that captivate and convert.

Sara holds a Bachelor of Arts (Honours) from Acadia University, and a Bachelor of Journalism from the University of King’s College. Her previous marketing roles include Marketing Manager (Group Sales) at Discover Halifax, and Content Marketing Manager at the SaltWire Network. Before moving into marketing, Sara worked as an award-winning journalist for the SaltWire Network.