A senior strategist, Sabrina Duguay is a vice-president in the Montreal office of public relations firm NATIONAL. She was Vice-President at Cohn & Wolfe | Montréal from February 2014 until the NATIONAL and Cohn & Wolfe teams officially joined forces in September 2016.

An entrepreneur from 2008 to 2014, she founded and chaired Kohorte Strategic Communications. She also spent many years working for a provincial political party, where she held a variety of positions, including director of national special events and member of the national executive. In addition to providing strategic advice to institutions, foundations and public organizations, she has in-depth knowledge of issues related to B2B or specific environments, whether family businesses or start-ups, and works with clients in a wide range of sectors, including real estate, technology and digital, life sciences and manufacturing. Recognised for her ability to support her clients in achieving their business and growth objectives, Sabrina is also proficient in storytelling, positioning and driving brand awareness, digital communications, issues management, social acceptability and government relations, as well as strategic consulting and crisis management.

Involved in her community, she sits on various boards of directors, including Les Amis du Devoir, and advises a number of NPOs free of charge. Within Cabinet, she founded and chairs the Youth Commission and plays an active role as a mentor. She has also taken up the cause of children with special needs.