Misty Meeks is the Senior Vice President and Practice Lead on NATIONAL Toronto’s Strategy, Insights & Digital team. With nearly 20 years of experience, she is a marketing veteran who specializes in leading teams on digital-first programs that connect with audiences and drive meaningful outcomes. She has worked with some of the largest brands in Canada across both agency and in-house environments.

Misty’s portfolio is vast and impressive because she focuses on three things that she believes leads to marketing success across all industries: insightful strategy, creative ideas and executional excellence. She is excellent at leading and developing high-performing teams and bringing the right people together to deliver programs that yield strong results.

Her previous experiences include launching online advocacy and fundraising in the Canadian market for World Society for the Protection of Animals, developing and launching the first social media certificate program in Ontario at George Brown College, spearheading the digital practice at Argyle and leading marketing on a number of high-profile initiatives at Rogers Sports and Media including the annual media Upfront, the hiring campaign #WinWithRSM as well as All IN, the company’s diversity and inclusion plan to name a few.