Michael Mahoney has over 15 years of marketing industry experience spanning technology, consumer packaged goods, employer branding, and healthcare. From early on Michael has helped clients and brands adapt to change by developing new products and integrating new channels to reach audiences where they are most receptive to hearing your message. He takes a data informed approach to decision making and strategic program development. 

Michael lives at the intersection of narrative, culture, and brand to develop strategic programs that resonate with audiences on a deep level that can not be ignored. At NATIONAL he leads Belief Based Behaviour research, an application of digital ethnography developed to help clients access deeper and richer insights into their audiences unconscious decision making, biases, needs, and motivations. Using deep subconscious insights helps to develop strategies and messages that resonate on an emotional level faster and more memorably. 

In his spare time he is an avid woodworker, video editor, and volunteers with AIESEC International to mentor and developed the next generation of ethical and globally conscious business and community leaders.