Why visuals matter: The science and art of effective storytelling
October 11, 2023
Discover the power of visual storytelling in brand communication with this enlightening article.
Learn why images are vital for transcending audience barriers and transforming data-heavy content. Explore how our innate reaction to visual stimuli shapes our digital media consumption, and how technology is evolving to enhance our viewing experience. Understand the unique ability of imagery to connect with a broad audience, transcending language and cultural boundaries.
——— Leigh Ireland is the Head of Creative at The Playbook within Hanover, sister company of NATIONAL Public Relations