A select group of leading healthcare and pharmaceutical industry representatives gathered in Montreal this morning for a presentation and discussion on NATIONAL’s most recent Bold Thinking Report, published today.
The findings address the perspectives of Canadian members of the reddit community on the healthcare sector, with a particular focus on the pharmaceutical industry, its role and potential for enhanced public engagement. From the sharing of information on emerging treatments and healthy living to issues surrounding access and quality of care, we report on redditors’ key expectations and the opportunity for industry to take on a leadership role in identifying solutions.
NATIONAL’s Bold Thinking Report, What Canadian Culture Creators Want You to Know studied more than 20,000 conversations on reddit.com on a variety of topics and themes relating to Canadian society, business and government. Given the unique demographics of the reddit community (young, educated, informed and engaged), their perspectives provide insight into emerging opinions and values in Canada.
