Communicating during a downturn
March 23, 2015
During tough economic periods, communications are important to a company’s ability to reduce impact on its share price, while maintaining its social licence and reputation. In addition, a common theme amongst shareholder activists is the need for improved shareholder communications.
The best way to improve shareholder perception is by committing to an investor relations communications plan that sets solid deliverables, develops clear, concise and compelling messages, and targets core stakeholders.
This article explains why communicating effectively, regularly and honestly is paramount during a downturn, and gives tips on how to do so conclusively.
Download the complete article Communicating During a Downturn.