NATIONAL Public Relations welcomes Shawn King as Executive Creative Director and Senior Vice-President for NATIONAL in Atlantic
With a career spanning over 26 years in the advertising industry, Shawn King brings a wealth of experience, a passion for problem-solving, and a reputation as one of the best creative minds in the business.
Shawn has led teams at organizations such as Trampoline, PAX Labs, Zenabis Global, Civilized, and Arrivals + Departures. He is known for his strategic vision and his ability to build world-class teams. In fact, early in his career, Shawn was a Senior Art Director at MT&L (now NATIONAL), making this new role a full-circle moment.
"NATIONAL’s collaborative culture, global network of skills and expertise, and the clientele are all big draws for me," said Shawn King. “The lines between public relations, public affairs, and advertising have never been blurrier. That’s an exciting opportunity and NATIONAL gets it. When you add incredibly curious and talented people who want to make a difference, your clients and your region will benefit.”
Shawn’s arrival marks another milestone in the growth of NATIONAL’s marketing offering, which now serves major accounts such as Tourism New Brunswick, Nova Scotia Liquor Corporation, and Medavie. Last year, Time & Space, one of Canada’s leading independent media agencies, officially joined the AVENIR GLOBAL family, further bolstering NATIONAL’s integrated communications capabilities.
"We are thrilled to welcome Shawn King to the NATIONAL family. His expertise and creative vision will be invaluable as we continue to grow and help our clients solve problems in innovative ways. Shawn joins an incredibly talented creative team, including Creative Directors Trina Tucker and Jon Richard, and we’re excited about where this team can take our clients and the impact we can have." said Kevin McCann, Managing Partner of NATIONAL Atlantic.
In addition to Shawn's appointment, NATIONAL is pleased to announce recent promotions within the executive team. Tanya Dipenta has been promoted to Vice-President and Chief Client Officer, Lee Stafford to Vice-President, Web Strategy, and Kristie Forbes to Vice-President, Marketing.