Exploring global food values and their impact on your business​

As the Canadian food landscape undergoes a dynamic transformation, consumers are increasingly prioritizing health and sustainability in their purchasing decisions. Drawing from the latest Conscious Consumption Index, FoodMinds, a division of Padilla—National’s sister agency within the AVENIR GLOBAL network—presents its signature global insights report. This report uncovers how Canadian consumers define healthy, sustainable food systems and highlights actions that food companies, NGOs, and governments can take to build trust and support a more sustainable future.

The Conscious Consumption Index report delves into Canadians' perceptions of healthy and sustainable foods and examines their profound impact on the food industry. Compiled from an extensive online survey of Canadians who hold primary or shared responsibility for household grocery shopping, it offers invaluable perspectives to guide businesses in aligning with consumer values.

For the broader Canadian food industry, these findings present clear opportunities for growth and consumer engagement. They are expected to help companies prioritize their future sustainability actions and communications by understanding what consumers want beyond mere sustainability claims—to build trust that they are genuinely improving the healthfulness and sustainability of their products.

See below to download the report.