NATIONAL knows professional and amateur sports. From Ben Johnson’s 1988 doping scandal and Sylvie Fréchette’s delayed gold medal in Barcelona to Alexandre Despatie’s long-standing partnership with McDonald’s, we were there providing strategic counsel and helping manage or build their reputations.

Our experts work with most major Canadian sports organizations, ranging from the Montreal Canadiens to the Canadian Olympic Committee. As public relations professionals and dedicated sports fans, we know how to deal with controversy, leverage visibility opportunities, channel the right messages and build consensus.

We are recognized for our knowledge in this field. Many of NATIONAL’s consultants are often called upon to share their insights with sports marketing analysts and the media. Our expertise distinguishes us from every other player in the game.