NATIONAL was recently asked by Pharmascience to take on a major challenge: producing a concise, impactful corporate video for the FISQ within a short timeframe.
Pharmascience, one of the event's sponsors, wanted to clearly present the company's different divisions and their respective roles. The project had an additional constraint: optimising production costs. To meet this requirement, we proposed making maximum use of existing visual material from previous campaigns, a solution that immediately appealed to the client. Managing the multiple internal approvals, combined with the short timeframe, required rigorous coordination and fluid communication between our teams and those at Pharmascience.
The video, which was successfully screened at the FISQ, has contributed to a better understanding of Pharmascience's different divisions and their role within the healthcare ecosystem. It also served as an internal communication tool, highlighting the work of the teams and reinforcing the feeling of belonging to the organisation.
This case study illustrates our ability to adapt and our expertise in video production, even under demanding conditions. We were able to propose creative and pragmatic solutions to meet our client's budgetary and time constraints, while delivering a high-quality end product that perfectly met its communication objectives for the FISQ.
