At NATIONAL, we don’t distinguish between analog and digital; neither do we have a separate business focused on it. Can we build sites and apps? You bet. Do we create award-winning campaigns and content? Indeed. Can we plan and buy media? Totally. But we do it all as one team, holistically. We tackle problem-solving as we live; moving seamlessly between old and new, analog and digital, paid and earned. And with no silos to separate teams and approaches, clients get the right mix of talent, tools, technologies and media to achieve their goals.

We live in a mobile, always-on world and the tables have turned for communicators. It’s no longer enough to send messages out and hope they reach our targets. We have to be findable by these targets when, where and how they’re looking for information about us. Search engine results are critical. As well as having a keen understanding of how each micro-segment of your target lives—and consumes content—online and off.

Because that’s what it’s all about.