Advocacy in a complex world: Effective government and media relations for associations

As a society, we’re inundated with content and information. This reality makes it challenging for associations to communicate effectively with both their members and target audiences in a way that connects with them and makes an impact. Associations must engage with new approaches and tactics to nurture trust and show value to their members. Join NATIONAL Public Relations as we explore association advocacy in this evolving context.

Learning Outcomes:

• Government Relations 101: What, why and how to engage members to meet your GR goals
• Media Relations in a fake news world: Building relationships, becoming a trusted source, and sharing newsworthy content
• Owning It: Strategies for creating and sharing great content

Presenter Bios:

Kristan Hines, Vice President, Public Affairs
Kristan is a relationship builder who is driven to achieve results. She has spent the past 15 years providing strategic communications counsel to senior and political leaders in Nova Scotia and across Canada. She is well positioned to help clients navigate government, understand the media landscape, and build effective relationships with stakeholders.

Kevin McCann, Partner
Kevin has worked with associations in the USA and Canada, from sectors spanning energy, tourism, charter schools, and wine. He loves the work and focuses on digital engagement, building a movement, and advocacy.

Stephanie Reid, Senior Consultant
Stephanie’s professional experience spans the public, private and non-profit sectors. Over the last decade, Stephanie has focused on her passion for health care and non-profit communication and today is driven to help her clients transform how they think in a world that is rapidly changing.